JAN 14, 2019

Successful Facebook Ads Checklist ​

Huthayfa Nawafleh

Marketer & Entrepreneur 

Huthayfa is a digital marketer whose passion is all about how to use the internet and the technology to grow small businesses and help marketers and entrepreneurs live a stress free life. 

This article is sharing the successful FB Ads checklist and aiming to help advertisers make sure their effort is not wasted by simply following BEST PRACTICES.

This article is sharing the successful FB Ads checklist and aiming to help advertisers make sure their effort is not wasted by simply following BEST PRACTICES.

 

Also sharing an offer to expand your knowledge and master new skills to use Facebook Video Ads to grow your business through this ONLINE COURSE.

 

Facebook Ads Checklist 

Even though Facebook Ads work great to promote anything and reach to any type of customers and potential buyers online, it’s still tricky and not always easy for most marketers.

 

STEP #1: Breakdown your sales process into a simple sequence of steps where each represents a milestone toward the “buying decision”   

 

For example:

If you’re promoting a Yacht Brunch and want customers to come over to dine and have fun, then your sales process breakdown might look something like below.

 

  1. Pause and see:
    Someone is scrolling their FB feed and see your Ad. You want them to stop scrolling and pay attention to your Ad.  

     

  2. Curiosity to discover more
    Read your headline, Ad text, watch a video and decided this is worth discovering.

  3. Click on the link
    Click the link to see your offer and understand what it’s in it for them and what they need to do in order to have it.

  4. Excited to learn more
    Here you get the “LEAD” - a potential customer sharing their contact details, requesting for more info,  asking for a callback, or any CTA you design their to indicate that you’re attracting a potential customer.

    Here you may give a lead magnet in exchange for the contact details of the landing page visitor such as a PDF file contains the Bruch activities or food menu.

     

  5. Made a decision to buy
    Here comes the follow-up part to make the sales happen. You can either use Facebook Retargeting, phone calls, SMS, chatbot, email marketing. Or even all of them.

     

  6. Make a purchase:
    After the follow-up, you get a customer.

 

This is just an example to demonstrate how the sales process should look like so that you get results from your Ads.

 

Please remember that Facebook Ads work great for your business. If you don’t see growth in your sales after doing a Facebook Ads campaign, the odds are you’re not doing it right.

 

If you need my help to create profitable FB Ads, then click here and discover my online course that makes you a Facebook Ads Her.


 

STEP #2:Understand What You’re Promoting.    

 

It’s important to promote the right STEP from the process above in order to get results with Facebook Ads.

 

Let’s continue with the same example “Yacht Brunch”

 

Your Ad campaign will be divided into 2 parts:

 

  1. Part 1: Targeting
    The thing you need to promote here is not the Brunch itself!


This might look backward, but this is really how it works. You need to promote your lead magnet (the thing you’re giving to your visitors in exchange for their contact details)  

So, you Ad will say something like  
(click the link to get the Yacht Brunch Activities & Menu In Yas Marina)

 

When someone clicks the link and gives you the contact details so that you share with them your “LEAD MAGNET” … it means you’re attracting the right people. Otherwise, they won’t share the contact and ask to get the menu and list of activities in your brunch.

 

Make sense?
 

  1. Part 2: Retargeting
    The thing you promote in this part is the BRUNCH itself.

    You’ll retarget all those who became leads (subscribed to your list and asked to get the lead magnet) and promote the next step in your sales process (which is TO BUY)

    In other words, you don’t share your core offer with someone who doesn’t know it yet.

     

STEP #3: Understand Your Audience.    

 

A common mistake I see over and over again when doing my researches and study the marketplace is that most marketers have ONE MESSAGE and they share it with everyone.

 

It’s true that Facebook Ads can help you reach millions of people, but you know that people are different. They’re not the same. If you through ONE marketing message to the face of everyone and expect them to connect with your message, then you’ll lose the game instantly.

 

There are 3 types of people online right now in terms of level of awareness about your product and you need to create 3 different messages so that you can connect with them in a deeper level and make them take the action you want.

 

Type#1: Cold Traffic (Problem-Centric)

 

This audience is aware of the problem they’re facing, but they don’t know the solution yet.

 

In our Yacht Brunch example, they are stressed, bored, fatigue from life and work pressure.

 

But they don’t know that going to a “Yacht Brunch” with some or family members is a solution to their problem. Or they don’t even know that there’s a Yacht Brunch in their city at all.

 

When targeting this type of audience, your Ad must address the problem first and then offer the solution.

 

After that, your marketing campaign and Facebook Ads Retargeting will do the rest of the job and make them aware about the solution and aware of the product and have more desire to get your offer.  


 

Type#2: Warm Traffic (Solution-Centric)

 

This audience is aware of the problem they’re facing, and they know the solution.

 

In our Yacht Brunch example, they are stressed, bored, fatigue from life and work pressure. And they know if they got out and spent some fun time with friends or family in the sea at a fine Yacht, then they’ll feel better and recharge their energy.

 

When targeting this type of audience, your Ad must address the solution and encourage their belief so they get even more excited to do something and take action.


 

Type#3: Hot Traffic (Product-Centric)

 

This audience is aware of the problem they’re facing, and they know the solution, and they know your product/offer.

 

In our Yacht Brunch example, they might be current customers, past customers, leads inside your funnel and received all the information that made then HOT (aware about the offer and how it can solve their problem)   

 

When targeting this type of audience, your Ad must address the PRODUCT/OFFER and encourage the act of making a purchase.
 

STEP #4: Design Your Creatives.    

 

Here comes the time to go create your Ad creatives (image/video) and write the copy of your Ad (deadline, description, text, CTA, link)

 

While doing so, you need to keep all above in mind.  


 

STEP #5: Choose Your Audience From The Targeting Options In Facebook Ads Manager.    

 

Now is the time to do your research and pick up the interest, behavior, demographics, and other options so that you match your message with the right audience.  

 

What you need to do here is to create different Ad sets for each audience type.

 

If you wanna target the 3 types of audiences (COLD, WARM,HOT) then you need to create 3 different Ad Sets at least and for each Ad Set you need to create 3 different Ads at least so that you give Facebook more choices to show your Ads to the people who are most likely going to convert.

 

There you have it!

 

5 things to keep in mind if ever wanted to make the maximum profit from Facebook Ads and reach to more customers without losing money on ineffective advertisements.

 

Let me remind you again of my invitation to you to join my new Facebook Video Ads online course so that you take your knowledge and your business to the next level by becoming a Facebook Ads Hero.

 

Click here to learn more about this training.

 

Bonus resources and tools I recommended to my students during this webinar training:

 

1- Video Ads Generating Apps:

 

https://www.headliner.app/

https://viddyoze.com/

https://reevio.com/

 

2- Video Editing & Capture

 

https://www.telestream.net/screenflow/

 

3- Simple Audience Software

 

https://simpleaudiens.com




 

P.S. In case you're one of those people (like me) who just skip to the end of the letter, here's the conclusion:

 

This article is giving you 5 checklist items to make sure your Facebook Ad is performing to the best possible limit and making your profit.

 

I’m also giving you the opportunity to expand your knowledge and take your business to the next level with Facebook Ads so that you reach more customers and make them buy your offers. 

 

Click here to learn about the training!  

 


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ABOUT ME

My name is Huthayfa Nawafleh. I discovered the taste of living a free life as a digital entrepreneur and decided to help others try it too. 

 

My blog is one of the ways I use to help others. You may like to explore more options on visiting my website. 

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