How Chatbot Marketing Works for Small Businesses to Generate New Sales and More Customers
Marketer & Entrepreneur
Huthayfa is a digital marketer whose passion is all about how to use the internet and the technology to grow small businesses and help marketers and entrepreneurs live a stress free life.
You've probably heard: Bots are the future.
In fact, if you're wondering today whether or not your business should create a bot, you're asking the wrong question. Bot-powered commerce is our modern-day manifest destiny.
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In the age of bots, the decision is yours…use this power for good or evil.
But that doesn't mean we can't screw it up.
Marketers, we have a terrible habit: We grab hold of glimmering, new communication channels and scorch them to the ground. It begins with a sense of panic. Our audience is ever-dwindling and competition ever-rising — yet, we still have to meet our monthly goals. So, we create more content, send more messages, cross our fingers …
And when a blue ocean channel opens up, we sprint — forgetting the reason people flocked there in the first place.
They say those who don't remember the past are condemned to repeat it. Marketer, business leader, entrepreneur — messaging will be the next great marketing channel. But will you copy and paste your strategies of old and repeat the same mistakes?
What is a bot, exactly?
No need to overcomplicate it. A bot is nothing more than a computer program that automates certain tasks, typically by chatting with a user through a conversational interface.
The most advanced bots are powered by artificial intelligence, helping it to understand complex requests, personalize responses, and improve interactions over time. This technology is still in its infancy, so most bots follow a set of rules programmed by a human via a bot-building platform. It's as simple as ordering a list of if-then statements and writing canned responses, often without needing to know a line of code.
Say you want a new charger for your robot suit from your favorite superhero supply store. You could visit their website, scroll through 20 or 30 product pages, fill out the form with your shipping and payment information, and so on.
But if it had a bot, you'd simply tell it…
…and it'll guide you through the voltage options and place the order. Behind the curtain, the bot is leading you through a series of dependent questions to collect the necessary information to understand your intent, and then deliver the right content to satisfy your needs.
That's the superpower of bots.
They accomplish their task, start to finish, in the place where you already spend your time: messaging apps. Whether it's Facebook Messenger, WhatsApp, WeChat, or Viber, bots integrate with these apps and are available for you to chat with.
If you were making plans with a friend, for instance, you could invite a bot into the thread to place a takeout order or call a Lyft — no need to leave the messaging app to open a browser tab, or even another app.
In other words, bots solve the thing we loathed about apps in the first place. You don't have to download something you'll never use again. It's been said most people stick to five apps. Those holy grail spots? They're increasingly being claimed by messaging apps. Today, messaging apps have over 5 billion monthly active users, and for the first time, people are using them more than social networks.
It's all a part of a larger shift we're seeing in consumer behavior.
As people research, they want the information they need as quickly as possible and are increasingly turning to voice search as the technology advances. Email inboxes have become more and more cluttered, so buyers have moved to social media to follow the brands they really care about. Ultimately, they now have the control — the ability to opt out, block, and unfollow any brand that betrays their trust.
But, if you're able to provide actual value in the places they already spend their time, everything changes. All any buyer wants is the most direct line between their problem and a solution.
If you need help to create your FB Messenger Bot, I’ll be more than happy to give you the exact same steps you need to automate an effective chat conversation with your customers.